KarenSoft targets RM12mil sales StarBiz, Monday, November 29, 2004 MSC status company KarenSoft Technology Bhd has targeted to achieve sales of RM12mil from its newly launched software, ExecSuite, which is targeted at mainly the small and medium industries (SMIs) market. KarenSoft executive chairman and chief executive officer Chee Chong Hwa is bullish about potential sales from the new software among SMIs, which are expected to contribute 80% to the group's sales in 2005. "We are targeting to capture at least 5% to 10% of the local market share in 2005," he said, adding that the domestic market was estimated to be worth about RM400mil. KarenSoft, a Mesdaq-listed company, signed a memorandum of understanding with the SMI Association of Malaysia on Saturday to promote KarenSoft's ExecSuite and mini­Extended Enterprise Resources Planning (ERP2) solution. It also signed a dealership agreement with the SMI Association for the distribution of ExecSuite to the latter's members. The SMI Association was represented by its executive secretary, Steven Toh. The Penang-based company is also eyeing opportunities in the overseas market, saying that its ExecSuite solution is suitable for all. Chee noted that there was already positive interest for ExecSuite from countries such as Singapore, Pakistan, India, Australia, Hong Kong, the Philippines, Middle East as well as Iran and China. "Negotiations are ongoing and we expect we would be exporting our ExecSuite abroad by the first quarter of next year," he said. On its ERP2 solution, Chee said the company was eyeing for bigger jobs, particularly in the higher-end market. - Benama